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本帖最后由 那由 于 2024-12-24 20:51 编辑
Disney appears to be backing out of the culture and political wars after years of backlash.
迪士尼似乎在经历了多年的反噬后,正退出文化和政治战争。
The billion-dollar company has recently been taking an active role in moving away from hot-button political issues in a way that seems to be signaling a change in priority. For example, the company confirmed to Fox News Digital on Tuesday that it would be removing a transgender storyline from the upcoming animated Pixar series "Win or Lose."
这家价值数十亿美元的公司最近在积极摆脱热点政治问题,这似乎表明了优先级的变化。例如,该公司于周二向福克斯新闻数字确认,将从即将上映的皮克斯动画系列《赢或输》中删除一个跨性别剧情。
"When it comes to animated content for a younger audience, we recognize that many parents would prefer to discuss certain subjects with their children on their own terms and timeline," a spokesman said.
当涉及到面向年轻观众的动画内容时,我们认识到许多家长更愿意根据自己的方式和时间表与孩子讨论某些话题,一位发言人表示。
Disney's company has been facing backlash over "wokeness" in its products. (Roberto Machado Noa/LightRocket via Getty Images)
迪士尼公司因产品中的“政治正确”而面临批评。
This contrasted what had been seen as a focus on diversity and inclusion in its films over the past few years, which some have credited with its string of box office flops and disappointments in 2023. As it has begun seeing more success with non-political films such as "Deadpool & Wolverine" and the recent "Moana 2," experts believe this could be a shift back to entertainment.
这与过去几年中被视为其电影注重多样性和包容性的看法形成对比,一些人将其归因于 2023 年的票房失利和失望。随着它开始在与政治无关的电影如《死侍与金刚狼》以及最近的《莫阿纳 2》中取得更多成功,专家们认为这可能是一个回归娱乐的转折。
"Disney provides a product: entertainment," Charles Elson, a former director at the Weinberg Center for Corporate Governance at the University of Delaware, told the Los Angeles Times. "It shouldn’t be about politics."
迪士尼提供一种产品:娱乐,查尔斯·埃尔森,特拉华大学韦恩伯格公司治理中心的前主任,告诉《洛杉矶时报》:“这不应该是关于政治的。”
Beyond entertainment, Disney has been cited as a factor behind ABC News’ recent settlement with President-elect Donald Trump earlier this month. Trump sued the news company, owned by Disney, for defamation after host George Stephanopoulos repeatedly claimed on-air that he was found "liable for rape" when he was in fact held liable for "sexual abuse," which has a different definition under New York law.
除了娱乐之外,迪士尼还被提及为 ABC 新闻本月早些时候与 达成和解的因素。因主持人乔治·斯蒂芬诺普洛斯在节目中反复声称自己被认定为“QJ罪”,而实际上他被认定为“性侵”,这在纽约法律下有不同定义,因此起诉了这家由迪士尼拥有的新闻公司。
Disney CEO Bob Iger has said that the company is pushing an "entertainment first" message. (Jerod Harris/Getty Images for Vox Media)
迪士尼 CEO 鲍勃·艾格表示,公司正在推广“娱乐优先”的信息。
Rather than continue with a costly trial, ABC News and Trump came to an agreement with ABC News paying $15 million to a Trump presidential foundation and museum as well as $1 million in legal fees. This move faced backlash from more liberal commentators who believed the company was caving to Trump.
而不是继续进行代价高昂的审判,ABC 新闻和达成协议,ABC 新闻支付 1500 万美元给基金会和博物馆,以及 100 万美元的法律费用。这一举动遭到了更多自由派评论员的反对,他们认为公司正在向屈服。
"When you get into politics, you are making a statement," Elson said. "And when you get out, that also becomes a statement."
当你涉足政治时,你正在发表一个声明,埃尔森说。“而当你退出时,这也成为一种声明。”
"You don’t want to get in a fight with the head of a government that regulates you," he added. "Politics is bad for business."
你不想与监管你的政府首脑发生冲突,他补充道。“政治对商业不利。”
The sentiment was shared by CEO Bob Iger in an interview with CNBC earlier this year.
该观点与 CEO 鲍勃·艾格在今年早些时候接受 CNBC 采访时所表达的观点一致。
"I think the noise is sort of quieted down. I’ve been preaching this for a long time at the company before I left and since I came back then our number one goal is to entertain," Iger said. "The bottom line is that infusing messaging as a sort of a number one priority in our films and TV shows is not what we’re up to. They need to be entertaining, and where the Disney company can have a positive impact on the world, whether it’s, you know, fostering acceptance and understanding of people of all different types, great."
"我认为噪音已经稍微减弱了。在我离开公司之前,我就一直在公司宣扬这一点,自从我回来后,我们的首要目标是娱乐,”艾格说。“关键是,在我们的电影和电视节目中将信息融入作为一种首要任务,并不是我们所追求的。它们需要是娱乐性的,而迪士尼公司可以在世界上产生积极影响,无论是,你知道的,促进对不同类型的人的接受和理解,伟大的。"
https://www.foxnews.com/media/di ... litics-bad-business
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