华纳认为3A游戏市场风险过大，将加大免费手游的投入

RTLordCaptain

Eurogamer报道：


华纳兄弟探索公司的游戏负责人J.B.佩雷特希望公司远离主机AAA游戏“充满波动”的市场。

佩雷特在最近的摩根士丹利活动中发表讲话时表示(感谢Gamespot)，公司将通过专注于其最大的IP并为其中一些推出移动和免费游戏，以及持续在线游戏来对抗市场波动。其目标是更为稳定的收入。

他说：“我们正在加倍投入游戏领域，我们认为这是一个我们可以利用我们拥有的知识产权和我们在工作室方面拥有的一些能力的更多增长机会。”“与其发开一个玩了一次就扔的主机游戏，为什么不做一个像霍格沃茨遗产或者哈利·波特(手游？)那样的游戏，让它们成为一项持续在线服务，人们可以一直在其中生活、工作、建造和游玩？”

佩雷特指出，华纳兄弟探索公司有一些受欢迎的品牌可依赖，例如《真人快打》、《权力的游戏》、《哈利波特》和DC，以及11个不同的内部工作室进行游戏开发。因此，他预计游戏将为公司带来“有意义的增长”。

他的评论是在该公司最近发布游戏之后的。霍格沃茨遗产是去年最畅销的游戏，销售了2200万份副本，尽管最近的《自杀小队：杀死正义联盟》被证明是一个巨大的失败。

虽然尚未公布具体的销售数据，但该公司的首席财务官冈纳·维登费尔斯上个月表示，自杀小队的表现“没有达到我们的预期”。

总的来说，这两款游戏确实体现了佩雷特所描述的波动。

《自杀小队》包括他热衷于发展的持续在线服务元素，尽管这些元素在游戏发布时受到了媒体和玩家的批评。

Warner Bros. Discovery gaming boss J.B. Perrette wants the company to move away from the "volatile" market of AAA games for consoles.

Speaking during a recent Morgan Stanley event (thanks Gamespot), Perrette said the company would combat volatility by focusing on its biggest franchises and bringing some to the mobile and free-to-play space in addition to live-service games. The aim is more consistent revenue.

"We're doubling down on games as an area where we think there is a lot more growth opportunity that we can tap into with the IP that we have and some of the capabilities we have on the studio where we're uniquely positioned as both a publisher and a developer of games," he said.

"Rather than just launching a one-and-done console game, how do we develop a game around, for example, a Hogwarts Legacy or Harry Potter, that is a live-service where people can live and work and build and play in that world in an ongoing basis?"

Perrette noted that WBD has popular brands to rely on, such as Mortal Kombat, Game of Thrones, Harry Potter and DC, as well as 11 different internal studios for game development. As such, he expects gaming to bring the company "meaningful growth" in the future.

His comments are interesting following the company's most recent releases.

Hogwarts Legacy was the best-selling game of last year, selling 22m copies, though its more recent ** Squad: Kill the Justice League has proven a big disappointment.

While specific sales figures are yet to be shared, the company's chief financial officer Gunnar Wiedenfels last month stated ** Squad had "fallen short of our expectations".

Together, the two games certainly encapsulate that volatility Perrette described.

** Squad includes the sort of live service elements he's keen to build upon, though it's these that were criticised by media and players alike upon the game's release.

也就是说，华纳认为霍格沃茨遗产的成功是因为它有很多服务型要素，而自杀小队的失败是因为后者是3A，因此要多做手游和网游，少做3A
HP粉们有福啦，华纳已经给你们准备好了大量的在线消费机会 你们甚至可以在里面工作！要不干脆再买点股票得了